Communications Audits: Base your plans on accurate data with a customized communications audit
Many plans fail for one reason: failure to bring the implementers of the plan into the process as participants in pre-planning research. Whether a readership survey, focus group initiative, executive interviews, or best-practices benchmarking, we customize our state-of-the-art approach to your research needs.
We designed, conducted and analyzed the results of a comprehensive internal communication audit for Solvay Pharmaceuticals of Marietta, Georgia. The results of the audit formed the basis for a long-term strategic internal communications plan.
Ask yourself these questions:
Do you wonder whether anyone’s reading your publication—or your web site?
Are you in doubt about your audience’s information needs?
Do you want to know your employees’ preferred vehicle of delivery for each message you send out?
Would you like to base your strategic communications plan on accurate data?
If you answered yes to any of these questions, then you need a communications audit. Not some overblown, convoluted document that no one will read, but a real plan that will identify what you need to do and guide you how to get there.
Using Qualitative Research to Gauge the Effectiveness of Employee Communication
We’re here to help. Let’s talk.
We’ll create an audit to provide you with accurate data. Learn more.
To start the discussion of your specific goals, customized service needs, and schedule and price structure, please call us at 312.960.4202, or send an e-mail to consulting@ragan.com
