Surveys and Focus Groups:
Start your communication planning by listening to the one group that matters most—your audience.
Our qualitative and quantitative research—either separately or in combination—can arm you with the data you need to target your messages and vehicles.
- Quantitative surveys identify broad trends and information needs based on statistical analysis
- Qualitative focus groups engage employees and dig deeper into your statistical findings
- One-on-one interviews with executives and department heads involve your leaders and secure their support for your communications efforts.
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Our objective, experienced researchers will first listen to your research needs, then tailor our methodology to suit your identified research goals.
 | Mark Ragan is the CEO of Ragan Communications
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Ask yourself these questions:
- Are key audiences ignoring your organization’s messages?
- Do you worry that your communication vehicles aren’t working?
- Do you use guess work and habit as the basis for your communications efforts?
- Would you like to establish a baseline from which you can measure your progress?
If you answered yes to any of these questions, then let us set design and conduct a statistical survey or focus group research initiative for you. In partnership with you, we’ll draft the questions, administer the research, and write a clear research report on which you can base your plans.
We’re here to help. Let’s talk.
We’ll create an audit to provide you with accurate data. Learn more.
To start the discussion of your specific goals, customized service needs, and schedule and price structure, please call us at 312.960.4202, or send an e-mail to consulting@ragan.com
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