Publication Critiques: Improve your publications—in the next issue—with our expert, objective, comprehensive critiques.
Get ready for a continuing dialogue with Bill Sweetland about your publication. Sweetland knows a consultant cannot provide a one-time “quick fix,” so his critical attention to your work will not stop with an interview and a report. If you like, you and he will be collaborating by phone and e-mail in a long-lasting conversation about your publications, a series of talks that will teach both you and him.
Bill Sweetland believes that the employee publication is the foundation of the profession. To him, the written word is sacred, of more weight and lasting effect than speech or video. Sweetland balances uncompromising publication criticism with an imaginative awareness of the difficult atmosphere that surrounds most corporate and non-profit editors: your struggles with budgets, executives, deadlines, and the chaos in your company. His newsletter and magazine critiques are unprecedented in their depth of detail, and the wealth of practical suggestions he offers.
Ask yourself these questions:
"Make yourself a good writer and a better editor, give your colleagues what you think they need, not what they say they need, nor what any expert says they need, trust your instincts—and keep your resume current."
Are you writing the kind of stories you should be writing for your publication?
Your design and photography: Do they interfere with reading—or advance what you’ve written?
Are you using your company’s audience research to write better stories?
How does your publication promote your company’s main goals?
If you answered yes to any of these questions, then you should consider a publication critiques program.
A 61-point checklist for employee print publications
We’re here to help. Let’s talk.
We’ll customize a program to meet your needs. Learn more.
To start the discussion of your specific goals, customized service needs, and schedule and price structure, please call us at 312.960.4202, or send an e-mail to consulting@ragan.com
