Strategic Communications Planning: The profession’s most important skill—and your key to career advancement
Most communications initiatives fail not because of poor technical execution, but because of poor planning—or the failure to plan at all.
Nothing determines the success of your communications efforts throughout the year as much as a brief investment of time in planning—and planning well.
Unite your team around common activities—and align your efforts with your organization's goals.
Research-based, sustainable value going forward State of Kansas—Department of Labor Unemployment Insurance Modernization
Ask yourself these questions:
Do you have trouble getting on management’s agenda, or a seat at “the big table”?
Do you find yourself producing “outputs” with no “outcomes”?
Are you working at a high level of stress, and just meeting—or missing—deadlines?
Do you worry that your audiences are uncertain about the goals and direction of the organization?
If you answered yes to any of these questions, then you need a strategic communications plan. Not some overblown, convoluted document that no one will read, but a real plan that will identify what you need to do and guide you how to get there.
Our 13-step approach to Writing a Strategic Communication Plan.
We’re here to help. Let’s talk.
We’ll write your strategic plan or help you write your own. Learn more.
To start the discussion of your specific goals, customized service needs, and schedule and price structure, please call or write Jim Ylisela, president of Ragan Consulting, at 312.960.4202, or send him an e-mail at jimy@ragan.com
