Every organization has a story

Lots of them, in fact. Tap into the power of storytelling to make lasting connections with employees, customers, media and everyone else. We’re here to help.

What makes a compelling story? Jim Ylisela offers three tips to get you started:

  1. Humans. Don’t write about programs and processes. Focus on people. In a good story, we all want someone to root for.
  2. Facts – and feelings. We want information, to enlighten and educate us. But we also want emotion, to show us why we should care.
  3. Color. Not a bunch of adjectives, but relevant details and description. Paint a picture, of what something looks like, or how it feels.

Upcoming speaking engagements


Video and Podcasting Workshop

Instructor: Shannon High-Bassalik

Chicago, IL

March 3

Crisis Communications Master Class

Instructor: Nick Lanyi

New York City, NY

March 5

Brand Storytelling Workshop

Instructor: Jim Ylisela

Miami, FL

April 7

Communicating with Influence Workshop

Instructor: Joe Friedman

Chicago, IL

May 20

Change Management Communications Workshop

Instructor: Kim Clark

Minneapolis, MN

June 3

Crisis Communications Master Class

Instructor: Nick Lanyi

Portland, OR

July 21

Click here to view more dates and locations for the workshops above.

Audits. Brand journalism. Video production. Storytelling. Executive training. Internal and external.

We combine the clear-eyed analysis of experts with the empathy of folks who’ve been in the trenches.

Clients include:

Reports & Resources

8 steps to making killer video

Don’t panic and start shooting any old video just because your CEO wants a YouTube hit. Follow these steps, and you’re sure to succeed.

5 Tips for telling terrific stories with infographics

Radical thought: The best infographics come when writers and designers collaborate.

The 6 steps that can turn good managers into great communicators

The key is to make effective messaging an integral part of what managers already do. The payoff is enhanced staff engagement and retention.

The 7 questions you should be asking about brand journalism

It might seem the same as content marketing, but there are key differences.

Working together starts with a conversation.

Give us a call at 312.960.4404 or fill out this form: